PROJECT BRIEF
Design and produce an identity for a new Sri Lankan beach side travel tour business to attract more tourists. The main attraction of the business is the beach side environment, and the surrounded nature. Requires branding, logo creation, business card, letterhead, receipt, tax invoice, complements slip and style guide. The name of the company is provided.
CHALLENGE
Creating a style which reflects a beach holiday environment. Developing a logo and selecting a typography and style guide that matches.
SOLUTION
Created a hand lettered typography with a tropical tree which makes you feel that you are on a relaxing holiday. I used a light green colour to represent Sri Lanka's nature, and wave pattern to give a beach vibe. The tropical pattern invites tourists to explore and enjoy summer.
